GIG Incorporated to utilize (Re)Activation Cloud advance from Enteractive

Maltese player retention and customer loyalty solutions specialist Enteractive has announced the signing of a deal that is to see three iGaming brands from Gaming Innovation Group (GiG) Incorporated utilize its (Re)Activation Cloud advance.

Headquartered in the Valletta suburb of Gzira, the innovator used an official Tuesday press release published by European Gaming Media and Events to detail that the agreement will involve the sites at Guts.com, Kaboo.com and Rizk.com exploiting its latest plug-and-play platform solution to increase their player reactivation and retention rates.

Customized communication:

Enteractive announced that its (Re)Activation Cloud innovation ‘is driven by human interaction’ and helps iGaming operators to activate dormant players via the provision of live and personalized one-on-one conversations. The company moreover stated that such ‘high touch interactions’ involve empathy as well as a ‘high awareness of human complexity,’ which are features usually missing from the more automated alternatives offered by its competitors.

Accountable advance:

Mikael Hansson, Chief Executive Officer for Enteractive, used the press release to explain that his firm’s (Re)Activation Cloud solution will look to boost player retention rates and reduce churn at the three Malta and United Kingdom-licensed online casinos operated by the MT SecureTrade Limited subsidiary of GIG Incorporated. He proclaimed that the relationship is to furthermore involve the operator strengthening its ‘focus and work on responsible gaming’ as recent research indicates that ‘speaking with players one-on-one is the optimal way to monitor for gaming addiction problems.’

Read a statement from Hansson…

“We are delighted that GIG Incorporated has selected us to assist it in further strengthening its focus on its great business-to-consumer brands Rizk.com, Guts.com and Kaboo.com. We look forward to helping it achieve its targets through the deployment of our tools.”

Increasing interest:

Enteractive revealed that it had earlier inked similar arrangements with multiple iGaming operators including Betsson AB, Kindred Group and Casumo Services Limited while Ross Parkhill from GIG Incorporated declared that the (Re)Activation Cloud advance is to ‘cover all brands and markets’.

Parkhill’s statement read…

“Its responsible approach, the ease of integration and a solid return on investment make this partnership one that we see adding value well into the future.”

Aspire Global’s Karamba goes live with SBTech sportsbook

In a move that will see the expansion of its range of igaming products, online casino and white label solutions provider Aspire Global recently penned a deal with SBTech that will see the 2017 SBC Awards winner of the “Sportsbook Supplier of the Year” initially go live with its flagship Karamba brand.

The Malta-based group is now live with its UK-facing online casino Karamba, and as complement to its existing offering of live casino, slots, table games, scratch and instant games, will now offer SBTech’s acclaimed sportsbook.

Chief Executive Officer for Aspire Global Tsachi Maimon, commented: “We are thrilled to add this new and engaging vertical to our solution, and are confident that the collaboration with SBTech will be a successful venture for both parties. The decision to choose SBTech as our sportsbook provider was based on its ability to adjust its product offering to our unique solution and the needs of our operators. This partnership will enhance the diversity of our offering to our partners and will continue the positive trend of growth experienced over the past few years,” according to the press release.

Also commenting on the collaboration, Chief Executive Officer for SBTech Richard Carter, added: “This launch confirms SBTech’s position as the leading supplier of sports betting solutions for the sector’s top operators. We’re anticipating significant growth for all of Aspire Global’s partners, thanks to our expertise in deploying flexible trading and content solutions, with unique focus on cross-selling from casino to sports.”

Up to now, Aspire Global’s focus has been on offering a full online casino solution to white label clients and operators. The addition of the market-leading sportsbook from SBTech will allow it to increase revenues for its operators and widen its product offering.

Just recently, SBTech entered into a strategic partnership with GameAccount Network in anticipation of a positive outcome to the Christie v NCAA case currently being considered by the United States Supreme Court.

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